THE REASON WHY
Here is a booklet—in PDF format—first written and published in 1913 by Robert Laidlaw, a
successful businessman in New Zealand. Laidlaw founded Farmers department stores, which are still prominent
today. He wrote The Reason Why to explain his Christian faith to his employees.
But what started out as a print run of 5,000 booklets soon went viral, with some 50
millions printed over the following decades. In fact, revised versions of The Reason Why became one
of the most used evangelistic tools of the 20th century, leading many Allied soldiers to faith during both
world wars. It is still available today—see castlepublishing.co.nz
The world renowned evangelist Billy Graham called Robert Laidlaw "one of the world's great Christian
laymen..."


Author: - Ian
Hunter
ISBN-10: 1927181003
ISBN-13: 978-1927181003
castlepublishing.co.nz
This book is a biography of Robert Laidlaw, the founder of Farmers department store, and author
of The Reason Why booklet, who was a contemporary of great US Christian business-men such as earth
moving magnate Robert Le Tourneau and Henry Heinz, the founder of The Heinz Company. In 1909, Laidlaw started
what became the fastest-growing company in New Zealand history and the country's biggest department store chain.
Using innovative management and marketing techniques, Laidlaw not only built a successful company but
demonstrated how the Christian faith could be lived out in the marketplace. The biography reveals Laidlaw's
reflections on profit, service, innovation, marketing, and the responsibilities of business. Man For
Our Time is available from Castle Publishing as well as Amazon, Book Depository and other online
stores.

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